Category Archives: CRM Quality

CRM: The Third Implementation

Posted on 2011/01/26 by Donato

There is the common, but false belief that a successful CRM implementation is complete once users are up and running and the technology replaces the manual tasks of tracking prospect/customer information. That is certainly a milestone, but not the end … Continue reading →

Posted in CRM Data Plan, CRM Measurement, CRM Philosophy, CRM Quality | 1 Comment

The Dirty Data Quiz – How Healthy is your CRM?

Posted on 2010/08/03 by Donato

Where does your company is rank for the variables that impact duplicate data? Take a moment to take the quiz below. How to score the quiz:  Each question has a maximum.  Give yourself a score on the continuum from zero … Continue reading →

Posted in Case Studies, CRM Analytics, CRM Data Plan, CRM Deduplication, CRM Measurement, CRM Quality | Tagged , , , , , , | 1 Comment

CRM’s are not built to keep your data clean

Posted on 2010/07/22 by Donato

Why can’t my CRM vendor keep my data clean? Nearly every CRM company and internal corporate IT department has taken a stab at solving the problem of keeping your data clean. You may have heard of it referred to as … Continue reading →

Posted in CRM Add on Tools, CRM Data Plan, CRM Deduplication, CRM Philosophy, CRM Quality | Tagged , , , , , , | 3 Comments

Successful CRM Hinges on Data Quality

Posted on 2010/07/18 by admin

Successful CRM Hinges On Data Quality – destinationCRM.com According to a recent study by Gartner Group, worldwide spending on CRM licenses … The components of a CDQ program include data conversion and cleansing, … www.destinationcrm.com/…/Successful-CRM-Hinges-On-Data-Quality-41571.aspx

Posted in Analyst Studies, CRM Quality | Leave a comment

An Intro to Cleaning your CRM

Posted on 2010/07/12 by Donato

Realization.  It does not happen in the first 6 months of having a new CRM.  Your CRM sales rep did not tell you about it.  It was not something that was on your mind.  Your CRM is dirty and it … Continue reading →

Posted in CRM Deduplication, CRM Philosophy, CRM Quality, CRM Sales Process | Tagged , , | Leave a comment