Category Archives: CRM Measurement

CRM: The Third Implementation

There is the common, but false belief that a successful CRM implementation is complete once users are up and running and the technology replaces the manual tasks of tracking prospect/customer information. That is certainly a milestone, but not the end … Continue reading

Posted in CRM Data Plan, CRM Measurement, CRM Philosophy, CRM Quality | 1 Comment

The Dirty Data Quiz – How Healthy is your CRM?

Where does your company is rank for the variables that impact duplicate data? Take a moment to take the quiz below. How to score the quiz:  Each question has a maximum.  Give yourself a score on the continuum from zero … Continue reading

Posted in Case Studies, CRM Analytics, CRM Data Plan, CRM Deduplication, CRM Measurement, CRM Quality | Tagged , , , , , , | 1 Comment