Category Archives: CRM Deduplication

The Dirty Data Quiz – How Healthy is your CRM?

Posted on 2010/08/03 by Donato

Where does your company is rank for the variables that impact duplicate data? Take a moment to take the quiz below. How to score the quiz:  Each question has a maximum.  Give yourself a score on the continuum from zero … Continue reading →

Posted in Case Studies, CRM Analytics, CRM Data Plan, CRM Deduplication, CRM Measurement, CRM Quality | Tagged , , , , , , | 1 Comment

Cleaning your CRM: The human side of the Equation

Posted on 2010/07/29 by Donato

Controlling human behavior is a huge step towards getting a handle on CRM Deduplication. Unfortunately, on the journey towards a clean CRM, we encounter humans.  They mis-key information, don’t follow a CRM Data Plan, and generally take any shortcut possible … Continue reading →

Posted in CRM Data Plan, CRM Deduplication | Tagged , , , , | 1 Comment

CRM’s are not built to keep your data clean

Posted on 2010/07/22 by Donato

Why can’t my CRM vendor keep my data clean? Nearly every CRM company and internal corporate IT department has taken a stab at solving the problem of keeping your data clean. You may have heard of it referred to as … Continue reading →

Posted in CRM Add on Tools, CRM Data Plan, CRM Deduplication, CRM Philosophy, CRM Quality | Tagged , , , , , , | 3 Comments

An Intro to Cleaning your CRM

Posted on 2010/07/12 by Donato

Realization.  It does not happen in the first 6 months of having a new CRM.  Your CRM sales rep did not tell you about it.  It was not something that was on your mind.  Your CRM is dirty and it … Continue reading →

Posted in CRM Deduplication, CRM Philosophy, CRM Quality, CRM Sales Process | Tagged , , | Leave a comment