This blog is about the concept of CRM Deduplication. While most people in the CRM community agree duplicates in CRM is a problem, very little is being done about it.
I’ve spent the last 3-4 years thinking about the problems and solutions surrounding cleaning CRM data as well as stopping it from happening in the first place.
My day job is the CEO of Broadlook Technologies. Broadlook pioneered using the Internet as a dynamic source of data. On that journey I’ve seen a tremendous amount of dirty data.
I intend on building this blog as a free source of information. The content will be a combination of my own rantings as well as information that I find around the topic of CRM deduplication.
Donato Diorio
7.12.2010